1. The business mainly operates globally. Its core business is selling eco-friendly toilet paper, tissues, and other everyday paper products, and donating 50% of profits to clean water and sanitation projects worldwide.
2. Within e-commerce, it is an innovative brand in the eco-friendly consumer goods segment. Competitors include Who Gives A Crap and Seventh Generation.
3. The official brand terms are "Who Gives A Crap" or "WGAC".