1. The business is mainly focused on Germany, and its core business is the online retail of printer cartridges, toner, ribbons, and accessories, including original and compatible consumables. 2. In e-commerce, it is a specialized vertical retailer, with competitors including consumables e-commerce companies such as Inkotec and Tonerpartner. 3. The brand terms used on the official website are "Tonermacher" or "Tonermacher.de".