1. The business mainly operates in Spain and other Spanish-speaking markets, with online retail focused on sim racing (SimRacing) and flight simulation (FlightSim) equipment.
2. In the gaming hardware e-commerce sector, it is a vertically specialized niche market. Competitors include brand websites such as Sim-Lab and Next Level Racing, as well as general e-commerce platforms.
3. The brand term used on the official website is "Simufy".