1. The business mainly operates globally, with core activities in the design, production, and sale of outdoor, ceiling, and wall-mounted audio equipment, including Bluetooth speakers, outdoor speakers, marine speakers, and smart home audio solutions. 2. It is a well-known brand in the audio equipment industry, with competitors including JBL, Bose, and Sonos. 3. The brand terms on the official website are "Herdio" or "Herdio Audio".