1. The business mainly operates in India, with core products including smartwatches, TWS earbuds, speakers, dash cams, projectors, and other consumer electronics smart hardware.
2. In consumer electronics hardware, it is a well-known local Indian brand, with competitors including Boat, Noise, and Boult Audio.
3. The brand terms used on the official website are "Crossbeats" or "Crossbeats India".