1. The business mainly operates in Italy, with online sales of books, audio/video media, supplements, and lifestyle products as its core business.
2. It is a vertical niche player in books and lifestyle e-commerce, with competitors including IBS.it, Amazon.it, and Feltrinelli.
3. The official website brand terms are "Il Giardino dei Libri" and "ilGiardinodeiLibri.it".