1. The business is mainly focused on the United States, with core activities in designing, producing, and selling high-quality leather goods and bags, including handbags, wallets, belts, and backpacks. 2. It is a well-known leather goods brand in e-commerce, with competitors including Coach, Tumi, and Filson. 3. The official brand terms are "Will Leather Goods" or "Will皮具".