1. The business mainly operates in Germany and nearby European countries (such as Austria, Switzerland, and France), focusing on online retail of electric scooters and accessories, as well as repair services and insurance. 2. In the travel/mobility sector (personal electric transportation), it is part of the online retail segment, with competitors including local e-commerce platforms and official websites of electric scooter brands. 3. The official brand terms are "Mein-eScooter" and "Mein-eScooter.de".