1. The business mainly operates in India, focusing on clinically validated teeth whitening products and high-quality oral care solutions, including electric toothbrushes, toothpaste, dental floss, and whitening strips. 2. It is an emerging brand in the health / medical (oral care) sector, with competitors including mainstream oral care brands such as Oral-B and Colgate. 3. The brand terms on the official website are "Perfora" or "Perfora Oral Care".