1. The business mainly operates in the United Kingdom and the United States, with a core focus on designing and selling emotional wellness products such as fragrances, candles, and skincare that combine neuroscience and the art of perfumery. 2. In the fragrance and emotional wellness products industry, it is an emerging premium brand, with competitors including Jo Malone, Byredo, and Diptyque. 3. The brand term on the official website is "Vyrao".