1. The business mainly operates in the Netherlands, with its core business being the sale of barefoot shoes, minimalist shoes, and related accessories (such as socks and insoles). 2. In e-commerce, it belongs to a vertically segmented niche (footwear retail), with competitors including other barefoot shoe brands or large footwear retailers. 3. The brand terms used on the official website are "Barefoot and More" or "Barefoot schoenen".