1. The business mainly operates in India, with online retail of Indian fashion apparel (such as Kurti and Saree) as its core business.
2. In e-commerce, it belongs to the Indian fashion apparel niche market, and competitors include Myntra, Ajio, and Amazon Fashion.
3. The brand keywords on the official website are "Nishorama", "NishoOffice", and "NishoHaveli".