1. The business mainly operates in the United States, and its main business is selling teeth whitening products (such as whitening pens, whitening strips, whitening powder, toothpaste, etc.).
2. In the Health / Medical sector, it is an emerging brand / direct-to-consumer (DTC) brand, and competitors include Crest and Opalescence.
3. The brand terms on the official website are "SNOW" or "SNOW Oral Care".