1. The business mainly operates globally, with a core focus on designing and selling suitcases, carry-on luggage, travel bags, and accessories.
2. In e-commerce, it is positioned as a mid-to-high-end luggage brand, with competitors including Samsonite, Rimowa, and Antler.
3. The brand terms used on the official website are "it Luggage" or "IT Luggage".