1. The business mainly operates in Australia, with a primary focus on selling high-end niche fragrances, candles, body care, and home goods.
2. In e-commerce (luxury fragrance retail), it is a well-known boutique retailer in Australia, with competitors including Mecca, Sephora, and David Jones.
3. The official website brand terms are "Libertine Parfumerie" or "Libertine".