1. The business mainly operates in global markets (including Europe, North America, and Asia), with online retail of women's handbags, leather goods, accessories, and footwear as its core business. 2. It is a well-known brand in the fashion leather goods e-commerce sector, with competitors including Coach, Michael Kors, and Longchamp. 3. The brand terms used on the official website are "Coccinelle" or "Coccinelle Online Store".