1. The business is mainly focused on the United States, with its core business being the sale of women's fashion apparel, including dresses, outerwear, tops, pants, and swimwear. 2. In e-commerce, it operates in the mid-to-high-end women's apparel segment, with competitors including Chico's, Talbots, and J.Jill. 3. The brand term used on the official website is "Boston Proper".