1. The business mainly operates in India, with its core business being direct sales of high-end home appliances such as vacuum cleaners, hair dryers, air purifiers, and headphones through the official website. 2. In e-commerce, it is a premium home appliance direct-sales brand, with competitors including Philips, Panasonic, and Xiaomi. 3. The official website brand terms are "Dyson" or "Dyson India".