1. The business mainly operates in Mexico's Yucatán Peninsula (Tulum / Riviera Maya), with its core offerings being natural water park tickets, all-inclusive experiences, and family water activities.
2. In the travel sector, it is a well-known Mexican theme park operator, with competitors including Xcaret, Xplor, and Sian Ka'an.
3. The official website brand terms are "Xel-Há" or "Xelha".