1. The business mainly operates globally, and its core business is providing online store building services for creators, supporting sales of digital products, physical products, subscriptions, and print-on-demand products. 2. In e-commerce, it is a creator commerce platform, with competitors including Shopify, Gumroad, and Printful. 3. The brand keywords on the official website are "Sellfy" or "Sellfy在线商店".