1. The business mainly operates in Hong Kong, and its core business is an online shopping platform for products related to healthcare, food, housing, and transportation. 2. Within e-commerce, it is a comprehensive e-commerce platform, with competitors including HKTVmall, 百佳網購, and 屈臣氏網購. 3. The brand terms used on the official website are "DCH Living" and "大昌行生活".