1. The business is mainly focused on the United States. Its core offering is custom snap-on dental veneers. Users can take dental impressions at home and mail them in for production, to address issues such as missing teeth, cracked teeth, and gaps between teeth. 2. Within Health / Medical, it belongs to a vertically specialized niche. Competitors include Smile Direct Club and Brighter Image Lab. 3. The brand terms used on the official website are "instasmile" and "snap on veneers".