1. The business mainly operates in the United States. Its core business is selling natural, eco-friendly solid shampoo bars and haircare products, and it offers subscription services.
2. In e-commerce, it belongs to the natural haircare niche. Competitors include solid shampoo brands such as Lush and Ethique.
3. The brand keywords on the official website are "Vunella" or "Vunella Shampoo Bars".