1. The business mainly operates in Europe, especially France, and primarily sells high-end bathroom products online, such as shower enclosures, mirrors, and bathroom cabinets.
2. It is a vertical brand in the e-commerce sector, with competitors including other bathroom and home e-commerce retailers such as Wayfair and Leroy Merlin.
3. The brand terms used on the official website are "Sirhona" or "Sirhona France".