1. The business is mainly focused on Atlanta, United States, with online retail and wholesale of wigs, hair extensions, hair accessories, and other hair beauty products. 2. It is a small to mid-sized brand in a vertically segmented e-commerce niche, with competitors including other wig e-commerce stores and hair beauty product retailers. 3. The brand terms used on the official website are "Ygwigs" or "Yg wigs".