1. The business is mainly focused on the United States, and its core business is selling bovine colostrum nutritional supplements to support immunity, gut health, metabolism, skin, hair, and fitness recovery. 2. In the health / medical nutrition sector, it is an emerging brand, with competitors including other bovine colostrum or nutritional supplement brands. 3. The brand terms on the official website are "ARMRA" or "ARMRA Colostrum".