1. The business mainly operates in Ukraine, with a core focus on retailing low-sugar, low-carbohydrate keto and LCHF foods.
2. In the healthy food e-commerce sector, it is a leading local specialist retailer of keto foods in Ukraine; competitors include other healthy food e-commerce platforms.
3. The official website brand terms are "ketoshop.com.ua" or "Магазин кето-продуктів".