1. The business is primarily based in France, with main operations in online sales of jewelry (earrings, bracelets, necklaces, etc.) and body piercing accessories (ear studs, rings, body piercing parts, etc.), along with providing offline piercing services. 2. In the e-commerce jewelry and accessories industry, it is an emerging brand, with competitors including other online jewelry retailers and physical jewelry stores. 3. The official website brand keywords are "Nébuleuse Bijoux" or "Nébuleuse".