1. The business mainly operates in Turkey, with its core business being the online sale of women's fashion apparel, including pants, shirts, tops, etc.
2. In e-commerce, it is in the mainstream tier in Turkey, with competitors including LC Waikiki, Defacto, and H&M.
3. The brand terms used on the official website are "Trendyolmilla" or "Trendyol Milla".