1. The business is mainly based in Uji, Kyoto, Japan, and primarily sells Japanese green tea, sencha, matcha, and tea ware via cross-border e-commerce with direct shipping.
2. Within e-commerce, it is a vertical Japanese tea retailer; competitors include Ippodo and Marukyu-Koyamaen.
3. The official brand terms are "Hibiki-an" and "響庵".