1. The business mainly operates in the United States, with its main business being the sale of natural organic oral care and body care products, such as tooth powder, toothpaste, and whitening systems.
2. Within Health / Medical, it belongs to the natural organic products niche, and competitors include other natural oral care brands.
3. The brand terms on the official website are "Primal Life Organics" or "Primal Life Organic II".