1. The business mainly operates in the United Kingdom, with its core business being the sale of beauty, fashion, home, gardening, and other multi-category products through television, the web, and mobile apps.
2. In e-commerce, it is a leader in the TV shopping and live commerce segment, with competitors including Amazon, John Lewis, and Marks & Spencer.
3. The brand terms used on the official website are "QVC UK" or "QVC".