1. The business mainly operates in the UK, with its core business being the online retail of various flooring products, including engineered wood, vinyl, laminate, and solid wood. 2. In e-commerce, it is one of the main online flooring retail brands in the UK, with competitors including Flooring Direct, UK Flooring Direct, and Carpetright. 3. The brand terms used on the official website are "Stories Flooring" or "storiesflooring.co.uk".