1. The business primarily operates in the United States, with its main business being the sale of eco-friendly produce storage bags made from natural European flax, designed to extend the freshness of produce and reduce food waste.
2. In e-commerce, it is a vertical niche brand, with competitors including other eco-friendly food storage brands.
3. The brand terms on the official website are "Ambrosia Bags" or "Ambrosia Long-Life Linen".