1. The business mainly operates globally. Its main business is selling sustainable and eco-friendly apparel, including swimwear, activewear, underwear, etc., and donating 10% to NGOs.
2. In the e-commerce industry, it is an emerging environmentally friendly brand, with competitors including Patagonia, Everlane, Allbirds, etc.
3. The official website brand terms are "Fitplanet" or "Fitplanetco".