1. The business mainly serves the global market, with core operations in the design, production, and sale of mechanical keyboards, gaming keyboards, and peripheral accessories. 2. In the hardware peripherals / gaming equipment industry, it is considered an emerging brand, with competitors including Keychron, Akko, and NuPhy. 3. The brand terms used on the official website are "MelGeek" or "MelGeek Magnetic Keyboard".