1. Its business scope is mainly in Mexico, and its core services are online personal loans, installment shopping without a credit card, and financial education services. 2. In fintech / online lending, it is one of the main players in the Mexican market, with competitors including Mercado Crédito, Banregio, and traditional banks. 3. The brand terms used on the official website are "Kueski" and "Préstamos Kueski".