1. The business is mainly focused on the United States, and its core business is selling bamboo-fiber casual and outdoor apparel with sun protection features, such as sun shirts, shorts, and swimwear. 2. In the e-commerce apparel sector, it is a vertically focused niche brand. Competitors include outdoor or casual apparel brands such as Patagonia, Columbia, and Cutter & Buck. 3. The brand terms used on the official website are "Free Fly Apparel" or "Free Fly".