1. The business is primarily based in Germany, with the main operation being the online retail of dog and cat pet food, including dry food, wet food, special formulas, and snacks.
2. It operates in the e-commerce vertical niche, with competitors including other pet food brands and e-commerce platforms.
3. The official website brand keywords are "Green Petfood" or "Green Petfood – yummy Futter für Hunde und Katzen".