1. The business is mainly focused on the UK, with core operations in designing, manufacturing, and selling sunglasses for sports such as running, golf, and cycling.
2. It is a well-known vertical brand in the sports eyewear e-commerce space, with competitors including Oakley, Roka, and Smith Optics.
3. The brand terms used on the official website are "Tifosi" and "Tifosi Optics".