1. Its business mainly operates in the United Kingdom, with online retail focused on lingerie, underwear, hosiery, loungewear, and sportswear.
2. In e-commerce, it is a well-known brand in the lingerie, underwear, hosiery, and loungewear segment, with competitors including Marks & Spencer, M&S, and Calzedonia.
3. The official website brand terms are "Pretty Polly" or "Pretty Polly UK".