1. The business mainly serves the global market, with a core focus on selling home fitness equipment, including strength training equipment, cardio machines, and accessories.
2. In e-commerce, it is a specialized brand in the fitness equipment segment, with competitors including Rogue Fitness, Bowflex, and NordicTrack.
3. The brand terms used on the official website are "MIKOLO" and "MikoloFitness".