1. The business mainly operates in the global market, with a core focus on selling sleep- and wellness-related accessories such as neck pillows, eye masks, earplugs, and heated neck wraps.
2. It is an emerging brand in the health / e-commerce space, with competitors including Trtl Pillow and Manta Sleep.
3. The official website brand terms are "Ostrichpillow" and "鸵鸟枕".