1. The business mainly operates globally, with its core business being the online sale of branded eyewear (sunglasses and optical glasses). 2. In e-commerce, it is a vertical retail brand, with competitors including the official websites of brands such as Ray-Ban, Gucci, and Prada, as well as major eyewear retailers. 3. The brand terms used on the official website are "Bassol Optic" and "opticabassol.com".