1. The business mainly operates in the United States, with its core business being the online sale of men's, women's, and children's clothing and accessories, covering casual, active, and golf collections. 2. In apparel e-commerce retail, it is positioned as a mid-range brand, with competitors including Lululemon, Ralph Lauren, and Nike. 3. The brand terms used on the official website are "Flag & Anthem" and "Flag and Anthem".