1、The business is primarily focused in Brazil, with main operations in online sales of skincare and body care products, including series for spot lightening, stretch mark prevention, and skin firming. 2、It is a niche brand in the health/medical e-commerce sector, with competitors including Natura, Vichy, La Roche-Posay, etc. 3、The official website brand keywords are "Cicatribem" or "Cicatribem | Cuidados com a Pele e Bem-Estar".