1. The business is mainly focused on the United States, with core operations in the sale and brand management of makeup, skincare, and cosmetics.
2. In the beauty industry, it is part of the internationally well-known mid-to-high-end brand tier, with competitors including NARS, Bobbi Brown, and MAC.
3. The brand terms used on the official website are "Laura Mercier" or "罗拉玛斯亚".