1. The business mainly operates in Switzerland and German-speaking regions, with online retail of maternity, baby, and child products (such as strollers, car seats, clothing, and toys) as its core business. 2. In e-commerce, it is a leading brand in the vertical maternity and baby products segment. Competitors include BabyOne and Mammut. 3. The brand terms used on the official website are "baby-walz" or "Baby Walz".