1. The business mainly operates in the United States, with a primary focus on selling high-end preserved flower gift boxes, custom floral designs, and gifts.
2. In e-commerce, it is a leader in the high-end floral gift niche, with competitors including Interflora and 1-800-Flowers.
3. The brand terms used on the official website are "Venus et Fleur" and "Eternity Roses".