1. The business mainly operates in France, and its core business is providing subscription-based products and services such as weight management, nutritional meal replacements, collagen beauty products, and healthy snacks. 2. In the health/food e-commerce sector, it belongs to the mid-to-high-end niche market tier, with competitors including MyProtein, Huel, and Bodyslim. 3. The brand terms used on the official website are "So Shape" or "SoShape".